Briac Artaud

Leadership & give meaning : 

Department manager in hypermarkets :

Over the years, I have come to appreciate hands-on management: being at the heart of the action and listening to my teams, creating a climate of trust, promoting cohesion, and thus enabling performance. I have coached teams of up to 100 people in various stores in the Nantes metropolitan area and have also led large-scale projects in merchandising policy and product range structuring with the national purchasing center.

Supporting and being innovative : 

Involvement in the Nantes Métropole HR/CSR Committee :

Since 2015, I have been a CSR ambassador and, in this capacity, I support executives, associations, and SMEs in their recruitment processes and in promoting their attractiveness as employers. For example, in 2021, I integrated an association—Soli Food Waste—and a local ESAT (a French organization that helps people with disabilities find employment) into a hypermarket, promoting products destined for waste and illustrating a commitment to a positive CSR footprint that promotes inclusion and paves the way for “anti-waste”.

Proximity and trust-based relationships  

Representation in various political and economic bodies  :

- I participated in regional work on the Economic Modernization Act (LME) in 2008, dealing with the impact of commercial negotiations between SMEs and distribution groups, a multisectoral opening that requires listening and a pragmatic approach with very different players: local businesses, the General Council, etc. & mass market.

- In 2020, I joined the local partners committee of the Nantes-Saint-Nazaire Chamber of Commerce and Industry, where I actively promoted short supply chains at round tables and conferences. My sense of closeness to my clients is one of my priorities: I strive to get to know their businesses and teams well, which strengthens our relationships. Les Coteaux Nantais and LASF (specializing in smoked salmon) have highlighted the positive impact of this approach during our discussions.

Cooperation and commitment 

Member of the Produits en Bretagne network :

Since 2005, I have helped establish win-win business relationships between SMEs and large retailers: starting with around 30 companies, we now work with 150 companies in the greater Western region..

We have created commercial operations, B2B and B2C trade shows, discussions between distributors and farmers/processors to improve commercial relations, an experience of this scale that is still unprecedented in France..

I have been able to support companies such as Guyader, Altho, Coreff, Brasserie de Bretagne, and Maison Hermine, helping them grow over the past 20 years..

Collaboration and strategic vision  

Regional Expert for the West in the Wine and Spirits Market :

Since 2012, I have mobilized the management teams of the 25 stores in the greater Auchan West region around the brand's strategic objectives..  

I have also been able to support regional companies in developing their business by listing them nationally, such as Bouvet Ladubay, Akermann, Ets Bourre et Fils, Kerisac, Ets Guillet, etc., offering them access to the national market for the brand and supporting them in structuring and coaching their sales teams.