Briac Artaud – Managing Partner, Alphéa Conseil Nantes
After 25 years of experience in the retail sector, I am convinced that the performance of our business models depends above all on the quality of human relations. I have always maintained this philosophy throughout my career, drawing on skills that have enabled me to build genuine relationships of trust with the various partners I have encountered:
Leadership & giving meaning:
Department manager in hypermarkets:
Over the years, I have come to appreciate hands-on management: being at the heart of the action and listening to my teams, creating a climate of trust, promoting cohesion and thus enabling performance. I have coached teams of up to 100 people in various stores in the Nantes metropolitan area and have also led large-scale projects in merchandising policy and product range structuring with the national purchasing centre.
Supporting and being innovative:
Involvement in the Nantes Métropole HR/CSR Committee:
Since 2015, I have been a CSR ambassador and, in this capacity, I support executives, associations and SMEs in their recruitment processes and in promoting their attractiveness as employers. For example, in 2021, I integrated an association - Soli Food Waste - and a local ESAT (centre providing support through employment for people with disabilities) into a hypermarket, promoting products destined for disposal, thus illustrating a commitment to a positive CSR footprint that promotes inclusion and paves the way for ‘anti-waste’.
Proximity and trust-based relationships
Representation in various political and economic bodies :
- I participated in regional work on the Economic Modernisation Act (LME) in 2008, dealing with the impact of commercial negotiations between SMEs and distribution groups, a multi-sector initiative that requires listening and a pragmatic approach with very different stakeholders: local businesses, the General Council and large retailers.
- In 2020, I joined the local partners committee of the Nantes-Saint-Nazaire Chamber of Commerce and Industry, where I actively promoted short supply chains at round tables and conferences. My sense of closeness to my clients is one of my priorities: I strive to get to know their businesses and teams well, which strengthens our relationships. Les Coteaux Nantais and LASF (specialising in smoked salmon) have highlighted the positive impact of this approach during our discussions.
Cooperation and commitment
Member of the Produits en Bretagne network:
Since 2005, I have helped establish win-win commercial relationships between SMEs and large retailers: starting with around thirty companies, we now work with 150 companies in the greater West region.
We have created commercial operations, B2B and B2C trade fairs, discussions between distributors and farmers/processors to improve commercial relations, an experience of this scale that is still unprecedented in France.
I have been able to support companies such as Guyader, Altho, Coreff, Brasserie de Bretagne and Maison Hermine, helping them to grow over the last 20 years.
Collaboration and strategic vision
Regional Expert for the West in the Wine and Spirits Market:
Since 2012, I have mobilised the management teams of the 25 stores in the greater Auchan West region around the brand's strategic objectives.
I have also been able to support regional companies in developing their business by listing them nationally, such as Bouvet Ladubay, Akermann, Ets Bourre et Fils, Kerisac, Ets Guillet
, etc., offering them access to the national market and supporting them in structuring and coaching their sales teams.
Our certifications
Certifications & quality guarantees
Qualiopi training organisation
Alphéa'Cademy is Qualiopi certified, guaranteeing the quality of its training programmes.
This certification attests to our commitment to offering effective training courses that comply with national standards.
Alphéa Conseil Nantes: proximity and excellence in recruitment
After 25 years, I felt that some companies were losing sight of their DNA, while others were constantly searching for resources in an ever-changing market. So I wanted to put my experience to good use. experience to support these companies & give even more meaning to my professional life.
Alphéa Conseil immediately made me feel at ease with a project in Nantes that was completely aligned with my values: building sincere, close relationships in order to satisfy clients with high standards.
What I liked about Alphéa Conseil: putting simplicity back at the heart of the strategy while committing to a premium level of service quality: the simplest but the best!
Alphéa Conseil in Nantes
is an agile and responsive recruitment consultancy, which is essential in a city that is recognised as a real hub for various sectors of activity, such as commerce, industry, digital technology and services.