Sales Manager

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The Sales Director, often referred to as Sales Manager, occupies a crucial position within companies. At the heart of sales strategy, this dynamic, strategic professional is responsible for developing the company's commercial activities. He or she is the guarantor of sales growth and customer loyalty.

Main missions and objectives

The role of the sales manager is crucial within a company, as he or she is responsible for defining and implementing the overall sales strategy. His or her main tasks include developing and managing sales teams, drawing up sales and marketing plans, and analyzing the market to identify new business opportunities. The sales manager must also build strong relationships with customers and partners, while ensuring that sales targets set by management are met. His or her ability to anticipate market trends, innovate sales approaches, and make timely strategic decisions are key elements in ensuring the company's commercial success.

Job profile: professional and personal skills sought

The ideal Sales Manager embodies a unique fusion of crucial skills. Endowed with exceptional interpersonal skills, he builds fruitful relationships, positively influencing purchasing decisions and strengthening the company's reputation. His forward-looking strategic vision guides the alignment of business objectives with the overall mission. Excelling in managing high-performance teams, he creates a collaborative environment, maximizing each member's potential. His sharp analytical skills, in-depth understanding of the market, and adaptability to technological developments are major assets. A master negotiator, he finds win-win solutions, strengthening the company's position. Results-oriented, he ensures the company's continued growth.

Training to become a Sales Manager

Generally with a 5-year degree from a business or engineering school, sales managers have a minimum of 8 years' experience in the sector. A background enriched by significant experience in the commercial field is an advantage.

Career developments and prospects

The sales manager is at the top of the corporate hierarchy. However, there are several levels of hierarchy in the sales manager function, such as European Sales Manager, International Sales Manager, Regional Sales Manager, National Sales Manager... These diverse opportunities reflect the flexibility and remarkable potential for advancement offered by the Sales Director profession in the professional world.

Compensation

A sales manager's salary ranges from €50k to €150k, depending on profile and company. There's also a variable portion ranging from 10 to 40% of overall gross remuneration.

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