Sales Manager

The position of Sales Manager, the true architect of sales strategy, is at the heart of corporate success. Also known as Sales Director, this professional assumes a crucial leadership role in orchestrating and energizing sales teams.

Main missions and objectives

The Sales Manager's main mission is to define and implement the company's sales strategy. He supervises and motivates sales teams, sets targets, and monitors performance. Negotiating with strategic customers and developing key partnerships are also at the heart of his missions. His ultimate goal is to achieve the sales targets set by the company.

Participate in the development of a sales action plan

• Establish priorities for the sales development plan of the sales team for which he/she is responsible in terms of sales promotion.
• If necessary, participate in the establishment of this plan, by analyzing the specificities of his sector.
• Propose to sales management on the means and implementation of this action plan and the development of this sales deployment strategy.
• Carry out regular visits to customers to verify the effects of the commercial development policy carried out; consider new actions.

Manage and organize

• Coaching and motivating a team of salespeople to help them achieve their sales goals.
• Supervise sales networks.
• Organize and coordinate the commercial action of a company, a sector or a category of sales staff (remote delivery staff, sector managers, brand managers).
• Use motivational means and tools to stimulate field sales staff, through training and/or rewards (trips, vouchers...).

Implement the sales action plan

• Contact and motivate department managers.
• Draw up schedules and a timetable for implementing actions.

Job profile: professional and personal skills required

This job requires both managerial and commercial skills. The Sales Manager must have an excellent sense of leadership, strong organizational skills, and a strategic vision of the market. Good interpersonal skills, negotiation skills, and a results orientation are also crucial qualities. Stress resistance and the ability to make quick decisions are major assets.

Training to become a Sales Manager

To become a Sales Manager generally requires higher education in business, marketing or management. A Master's-level degree is often preferred. Additional training in management, sales techniques, and strategic marketing can reinforce the candidate's skills.

Career developments and prospects

The Sales Manager can progress to positions of greater responsibility such as Sales Manager, Sales Director, or even hold general management positions. Entrepreneurship and setting up one's own business are also possible prospects.

Compensation

The compensation of a Sales Manager varies according to the company, the sector of activity and the experience of the professional. It includes a variable component. For a young executive the salary range is between €30 and €38k, for an experienced executive the average is between €39 and €46k.

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