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Store Manager

Store Manager

The Store Manager, sometimes called Point of Sale Manager, embodies leadership and vision within a company. This strategic role goes beyond simple day-to-day management. It involves driving commercial and operational performance while embodying the company's values.

Main missions and objectives:

The store manager represents the company's strategy to its Management Committee and gives meaning to national guidelines. He/she builds the store's project and leads the Management Committee in its implementation by the teams. He/she creates a climate of trust and permanent exchange within all store teams. He/she coordinates employee representative bodies and participates in the development of social dialogue. He is responsible for compliance with rules and procedures within my store (health & safety, markdowns, labor law...), develops the skills and performance of each member of his team: Recruitment, training and development of his staff.

He develops the productivity of the store, the employability of employees by promoting team versatility.

In terms of human resources, he is responsible for his team's development: there are numerous human indicators: promotion rate and completion rate of development interviews, development and completion rate of the store's integration and training plan, continuous improvement of HR policies: productivity, turnover, absenteeism and workplace accident rate, employment rates (Disabled workers, Part-time workers, Women...).

His main mission is to work on developing the store's opportunities for growth and attractiveness in its catchment area, guaranteeing customers an innovative, facilitating and competitive store. He/she guarantees the commercial dynamic, the power of self-service and the staging of the product offer within his/her store to arouse desire and seduce the customer. He/she is responsible for steering and coordinating the store operating account, mobilizing all store teams to achieve results. He/she ensures the implementation of actions within the teams to control store inventories. He/she monitors market trends and developments, and keeps an eye on the competition in the store's catchment area. He/she builds and maintains a local relational network with all institutional contacts.



Expected skills for the Store Manager job:

Store Managers need a range of skills to excel in their role. Professionally, team management, strategic planning, and the ability to analyze market trends are crucial. On a personal level, strong interpersonal skills, such as communication and leadership, are essential. Adaptability to changing retail challenges and a passion for customer satisfaction are particularly valued traits.

Stress management, problem solving and creativity in resolving tricky situations are integral to the profile of a successful Store Manager.


Training to become a Store Manager:

Generally from a higher education background accompanied by at least 5 years' successful management experience as a Department Manager, Store Sector Manager, in an equivalent sector and legitimate in its field of activity. External recruitment is always based on equivalent experience and skills. Internal promotion to these positions is preferred, due to the knowledge of the company necessary for the successful performance of its mission.



Career developments and prospects:

For ambitious Store Managers, there are a variety of development opportunities. The natural role of Regional Manager offers a broad perspective on managing several stores. Those interested in head office operations can aim for the position of Head Office Service Manager. For product enthusiasts, the role of Product Manager offers a stimulating path. The transition to Regional Management Controller allows you to focus on the financial aspects, while the position of Regional Human Resources Manager combines human and operational management.

More specialized opportunities include supply chain management, merchandising planning, and even consultancy in the retail sector. These developments underline the versatility of Store Managers, offering varied prospects while maintaining a key role in the retail industry.

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Proposed compensation:

Store Manager compensation is generally competitive, reflecting the significant responsibility of the position. In addition to an attractive base salary, many Store Managers benefit from performance-related bonus programs, perks such as sales bonuses, and other benefits such as discounts on company products.

Remuneration levels can vary according to company size, business sector, and geographic location, averaging between €30k and 55k.


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