Product Manager
The role of Product Manager, or Chef de Produit, is essential within companies, and is of major strategic importance. As the link between marketing teams, production and general management, the Product Manager plays a central role in the management and development of the company's product ranges.
Main tasks and objectives:
The fundamental mission of the Product Manager is to design and implement the product launch and development strategy. Missions include:
Conduct studies and analyses
- Analyze competitors' markets and products using panels, studies and market intelligence.
- Order research as needed from marketing research managers or outside firms.
- Plan and implement recurring analyses to study product or brand evolution.
Participate in strategy
- Propose the product's marketing plan at national or international level to the marketing department or group manager.
- Present the feasibility study for the product, the promotional policy envisaged, and the costs required to launch and develop the action.
Determine product launch phases
- Participate in the development of sales pitches.
- Support product launches and promotional operations, in conjunction with the sales and procurement departments.
Monitor business indicators
- Support the day-to-day management of the product or brand.
- Oversee growth in market share and profit, if necessary making recommendations to improve performance.
- Recommend strategic directions and resources at the time of the plan and budget.
Expected skills for the Product Manager job:
The Product Manager must embody a set of various and complementary skills. Sharp analytical skills are needed to understand the subtleties of the market and anticipate developments. Creativity is a major asset for developing innovative concepts and standing out in competitive sectors. The Product Manager must also possess solid skills in project management, communication, and negotiation. Adaptability and responsiveness in the face of market changes are essential qualities to excel in this dynamic role.
Product Managers must also have strong project management, communication and negotiation skills.
Training and qualifications to become a Product Manager:
A solid bac+5 level education in marketing, business, or management is preferred. A specialization in product management or strategic marketing is often an additional asset. Previous experience in the relevant sector is also valued. As part of a Product Manager career, ongoing training is encouraged, enabling professionals to stay on top of new market trends.
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Career developments and prospects:
The Product Manager has promising career prospects. Depending on his or her performance and sector expertise, he or she may progress to higher positions of responsibility, such as Marketing Director, Sales Director, or even General Manager. International expansion opportunities may also open up, offering the Product Manager an in-depth understanding of global markets.
Proposed compensation:
The compensation for a Product Manager is competitive and aligned with the candidate's experience and performance. In addition to the base salary, bonuses linked to objectives for product launches and profitability may be awarded. Additional benefits such as specialized training and professional development opportunities are also offered to support the Product Manager's continued growth. The average salary is between €30,000 and €35,000 gross/year for a recent graduate, and between €46,000 and €53,000 for an experienced executive.
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