Social media manager

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The central role of the Social Media Manager, also known as Social Media Manager, lies in his or her ability to orchestrate a company's online presence. This strategic professional at Alphéa Conseil is responsible for designing, deploying and optimizing social media strategies to boost brand visibility, engagement and awareness.

Main missions and objectives:

His main mission is to develop a strategy of influence and presence on social networks. He optimizes brand visibility on the Internet through the development of digital presence: choice and creation of spaces, communities and associated content such as blogs, social networks (LinkedIn, Facebook, Twitter)...

His objective is to ensure and measure the notoriety of the brands for which he is responsible on the various social media, forums and blogs. When working in a corporate environment, his or her position has a more strategic dimension, and his or her personality plays an important role in the image conveyed by his or her brand; he or she may functionally and/or hierarchically supervise a team of community managers.

Expected skills for the social media manager job:

The Social Media Manager must combine technical skills in digital marketing, in-depth knowledge of social platforms, and exceptional creativity to produce engaging content. On the analytical side, the ability to interpret performance data and adjust strategies accordingly is crucial. On a personal level, excellent communication skills, boundless creativity and adaptability to the constant evolutions of digital are major assets. Required skills include:

Excellent knowledge of the sociology of Web communities: socio-cultural environment of members (language, social codes, jargon...), key players (influential personalities, recognized bloggers...), discussion platforms...
Very good knowledge of your company, its strategy, its organization...
Mastery of new communication media: community media (Dailymotion, Youtube...), professional and non-professional social networks (Viadeo, LinkedIn, Facebook, Twitter, Instagram...), blogs, forums... as well as social network management tools.
Ability to create partnerships and online (or offline) events to unite the community.
Knowledge of webmarketing techniques (content strategies, search marketing, affiliation, viral marketing, mobile marketing...).
Curious and invested, he/she must keep a watch on new web trends and tools, in a field that is still new.
Diplomate and a good listener, as he plays an educational role within his company with editorial ability and communication sense as he may be required to intervene in certain discussions, most keep a blog, and more often than not publish qualitative content.
Ability to adapt and good oral expression as he/she is in contact with a variety of interlocutors within the company: general management and/or strategy, marketing management to analyze the brand's buzz on the web... with an ability to manage project teams, often remotely.

Training and qualifications to become a social media manager:

The social media manager can come from a variety of backgrounds:

University degree in the humanities (literature, arts, history, sociology...) supplemented by a specialization in online communication.
Higher education such as IEP or business school.
Specialized school in communications, journalism, and public relations

Favoring profiles with a background in digital marketing, communications, journalism or related fields, the path to becoming a Social Media Manager often involves a degree at bac+3 to bac+5 level. Specialized social media training, digital marketing certifications and a constant watch on emerging trends are additional assets to excel in this evolving role.

Career developments and prospects:

The Social Media Manager can map out a career path leading to positions in marketing management, digital communications manager, or even digital marketing director. With experience, opportunities may also arise as an independent consultant or trainer. The dynamic nature of the field offers exciting prospects for advancement.

Proposed compensation:

The compensation for the Social Media Manager is competitive and aligned with the candidate's experience and performance. Bonuses linked to visibility, engagement and conversion targets can complete the package. The company also offers benefits such as ongoing training and professional development opportunities. The average salary for a junior social media manager is between €35,000 and €40,000 gross/year. After 5 years' experience, the social media manager's salary could range from €45,000 to €55,000.

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