Writing articles with AI

Targets:

Requisites:

Have your media plan with article themes.

For whom:

Anyone who wants to optimize their writing skills.

Methods used:

Evaluation:

Editing an article in a real-life situation. Verification of SEO and writing skills.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Introduction to AI in web copywriting

Definition and basics of AI.
Historical background: the beginnings of AI and its evolution.
The different types of AI tools available for copywriting.

The basics of SEO and web copywriting

Introduction to SEO: the importance of SEO.
Article size and word count: defining an ideal length according to objectives.
Article structuring: tags, titles, subtitles.
Keyword integrations: how and where to place them.
The use of links (internal and external) and their role in SEO.
Image use: alt text, weight, and impact on SEO.

Linking to digital strategy

The importance of well-written content as part of a digital marketing strategy.
Defining content objectives: visibility, engagement, conversion.
Alignment strategies: how to integrate articles written with AI into a coherent content strategy.

Writing an article with AI

Introduction to the AI tool: interface, features, use.
Selection of topic and keywords.
Writing the article using AI: real-time practice.
Reviewing, improving and optimizing AI-generated content.

Synthesis and validation of learning

Recap of key points.
Evaluation of articles written.
Personalized feedback.