Using LinkedIn for prospecting

The objectives:

Understand the basics of prospecting on LinkedIn.
Create a LinkedIn profile optimized for prospecting.
Develop a content strategy to attract prospects.
Use advanced tools to target potential leads.
Establish connections and initiate effective conversations.
Monitor and measure your results to adjust your approach.

Requisites:

No previous experience is necessary, but a basic knowledge of LinkedIn and an active LinkedIn profile are recommended for a better understanding.

For whom:

This course is aimed at professionals at all levels who want to use LinkedIn for business prospecting, whether to generate leads, develop their network or promote their products and services.

Methods involved:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Optimizing LinkedIn Profile

Write an eye-catching, comprehensive summary.
Select a professional profile photo.
Customize your profile URL.

Content Strategy

Create and share relevant content.
Use hashtags to increase visibility.
Interact with relevant publications and groups.

Advanced Targeting Tools

Use advanced search to find prospects.
Create and manage prospect lists.
Use Sales Navigator for advanced features.

Establishing Connections and Initiating Conversations

Writing personalized, engaging messages.
Using invitations to connect strategically.
Following up on conversations and opportunities.

Monitoring and Measuring Results

Identify key metrics to track.
Use LinkedIn Analytics to assess performance.
Adapt your strategy based on results.

Practical Workshop and Feedback

Putting acquired skills into practice.
Exchange of best practices between participants.
Answers to questions and personalized advice.