Conducting media interviews with confidence

The objectives:

Acquire an in-depth understanding of how the media works and what journalists expect.
Develop effective communication skills to convey your key messages convincingly.
Learn to manage the stress and anxiety associated with media interviews.
Master preparation techniques to be ready to answer all questions.
Establish a confident and authentic presence in front of the camera or microphone.
Manage tricky situations or difficult questions with diplomacy and confidence.

Requisites:

No specific prerequisites are required to access this training course.

For whom:

This course is designed for anyone wishing to improve their media interviewing skills to increase their influence and impact.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Managing the media: Understanding the media environment

Analyzing the role of the media in society
Understanding the motivations of journalists
Studying the different types of media interviews

Communicating with impact: The basics of media communication

Identifying key messages
Developing oratory skills
Using captivating storytelling techniques

Managing stress and anxiety: Preparing mentally

Identifying sources of stress before an interview
Applying stress management techniques
Practicing positive visualization

Preparing for the interview : Be prepared for all questions

Developing a preparation strategy
Answering difficult questions effectively
Use pivoting techniques

Media presence: Managing the camera and microphone

Training to appear confident on screen
Controlling gestures, expressions and voice
Learning to manage intonation and pauses

Managing delicate situations : Reacting with diplomacy

Identifying common pitfalls
Developing negotiation skills
Managing potential conflicts with journalists