Selling and negotiating for non-salespeople

Acquire a customer-oriented mentality, even when you don't work directly in sales? That's the aim of this training course for non-sales professionals, designed to boost company performance while improving customer satisfaction.

Technicians, the after-sales service or sales administration are increasingly called upon to contribute to the effectiveness of sales actions, this training course will help them adopt a sales posture using their business skills.

The objectives:

Understand the basics of sales and negotiation.
Develop skills in active listening and understanding needs.
Learn how to present products or services effectively.
Manage customer objections and resistance.
Master negotiation techniques.
Conclude win-win agreements.

Requisites:

None.

For whom:

This training is for any non-sales person who interacts with the company's customers.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Analyzing one's practices

Assess current practices related to customer relations.
Identify the strengths and weaknesses of its approaches.
Use analytical tools to understand customer needs and expectations.

Adopting a sales posture

What is the sales posture.
The fundamentals of the sales relationship.
The different stages of a sale.

Preparing your sales pitch

Knowing how to present yourself effectively
Present your company effectively.
Master your offer and know how to present it.

Discovering the customer's needs - Practicing active listening

Discovery phase and questioning - Reformulate to synthesize the need.
Demonstrate empathy and listening skills and adapt your language.
Understand the customer's need objectively.

Know how to advise and convince the customer

Build on the identified need and highlight the advantages of the products or services.
Know how to respond to the customer's objections.
Accompany the customer in making a decision and close the sale.

The ability to advise and convince the customer.

Practice: oral simulation based on a concrete case

Conduct group practice sessions to put acquired skills into practice.
Receive constructive feedback to improve your performance.
Implement an action plan to improve your practices.