Prospecting, negotiating, closing: Master the art of selling!

Sales prospecting, negotiation and sales: master the key techniques to boost your sales!

In a competitive market, developing an effective sales approach is essential to attract new customers and maximize your sales. This training course will enable you to acquire prospecting, commercial negotiation and closing techniques to optimize your sales approach. You'll learn how to identify and qualify your prospects, structure your exchanges to convince and handle objections with confidence. Thanks to practical scenarios and concrete tools, you'll develop your persuasive communication skills and successful sales closing.

The objectives:

Understand the fundamentals of sales prospecting and negotiation.
Acquire the skills needed to identify, qualify and convince potential prospects.
Develop and plan a prospecting and negotiation strategy tailored to your company.
Master communication, persuasion and influence techniques to optimize your results.
Manage objections, conflicts and conclude mutually beneficial agreements.

Requisites:

None.

For whom:

This training is for anyone who wants to perform well in sales prospecting and master the art of negotiation, whether you're a salesperson, entrepreneur, or professional in contact with customers or partners.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Fundamentals of prospecting and negotiation

Definition and strategic role in business development.
The basics of negotiation and business prospecting.
Identifying negotiation styles and types of prospecting.

Preparation and planning

The importance of solid preparation for successful prospecting and negotiation.
Defining clear objectives and limits not to be exceeded.
Researching and gathering information on prospects and stakeholders.

Identifying and qualifying prospects

Techniques for identifying and evaluating relevant prospects.
Creating the ideal prospect profile.
Using tools and resources to optimize research and qualification.

Communication and active listening

Develop communication skills to convince and influence.
Active listening to understand the other party's needs and expectations.
Manage non-verbal signals and emotions to build trust.

Managing objections, conflicts and lead follow-up

Strategies for managing objections and resolving conflicts.
Identifying common interests to find win-win solutions.
Strong follow-up of contacts and leads via tools such as CRM.

Conclusion and continuous improvement

Strategies for closing a negotiation and turning prospects into customers.
Creating lasting, mutually beneficial agreements.
Analyzing performance and key indicators (KPIs) to adjust and improve your sales actions.