Optimize your job offer in 3H30 - Accelerated training

The objectives:

Understand the importance of a quality job ad.
Master the techniques of writing persuasive job ads.
Effectively target your ad's audience.
Use keywords to optimize online visibility.
Create inclusive, non-discriminatory ads.
Continuously evaluate and improve your job ads.

Requisites:

None.

For whom:

This training is for anyone who wants to improve the positive return rate of their job offers.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Introduction to Writing Job Offers

Importance of the job ad in recruitment.
Training objectives and content overview.
Current trends in job ad copywriting

Persuasive Writing Techniques

The basic principles of persuasive writing.
Structure and content of an effective job ad.
Using the psychology of persuasion.

Targeting the Ad Audience

Defining "candidate personas".
Adapting language and tone to the target audience.
Customizing the ad for different roles

Optimization for Online Visibility

The importance of keywords in job ads.
Search engine optimization (SEO) techniques for ads.
Use of ad distribution platforms.

Creating Inclusive Ads

Principles of non-discrimination in ads.
Writing inclusive ads for diversity.
Practices to promote equal opportunities.

Evaluation and Continuous Improvement

Using data to evaluate ad effectiveness.
Collecting feedback from candidates.
Revising and improving ads based on results.