Optimize your Google My Business page to boost your visibility

The objectives:

Understand the benefits of Google My Business for your business.
Optimize your Google My Business page for higher rankings in local search results.
Maximize your online visibility and attract more potential customers.
Effectively manage customer reviews and comments on your page.
Utilize the advanced features of Google My Business to promote your business.
Measure and evaluate the performance of your Google My Business page to make ongoing improvements.

Requisites:

None.

For whom:

This training is for anyone who wants to optimize their Google My Business page.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Introduction to Google My Business

Understanding how Google My Business works.
Creating and configuring your Google My Business page.
Optimizing your basic business information.

Optimizing your Google My Business page

Choose the right business category to maximize visibility.
Add detailed information about your business (hours, address, etc.).
Importance of quality photos and optimize their use.

Improved ranking in local search results

Optimizing keywords relevant to your business.
Getting positive reviews and managing negative reviews.
Importance of responding to customer questions and requests.

Using advanced Google My Business features

Creating and promoting special events.
Using publications to share news and offers.
Highlighting your company's products and services.

Managing customer reviews and comments

Strategies for getting more positive reviews from customers.
Responding professionally and effectively to reviews.
Using reviews to improve your business.

Measuring and evaluating the performance of your Google My Business page

Use statistics and tracking data to assess performance.
Analyze the competition and identify opportunities for improvement.
Implement a strategy for continuous improvement of your page.