Optimizing your website's SEO (search engine optimization)

The objectives:

Understand the fundamentals of SEO and its benefits for storefront sites.
Master keyword research and content optimization techniques.
Learn how to create a search engine-friendly website structure.
Discover best practices in link building to improve your site's authority.
Monitor and analyze SEO performance using tools and metrics.
Implement an effective SEO strategy to achieve lasting results.

Requisites:

In order to get the most out of this training course, a basic knowledge of website creation and online content management is recommended. No previous SEO experience is required, but familiarity with Internet concepts is a plus.

For whom:

This course is aimed at website owners, entrepreneurs, marketing managers, webmasters, and anyone looking to improve their website's visibility in search engines.

Methods used :

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Fundamentals of SEO

Understanding search engines and how they work.
Importance of HTML tags and meta descriptions.
The importance of quality content and relevance for SEO.

Keyword Research and Content Optimization

Effective keyword research techniques.
Creating keyword-optimized content.
Using headings and subheadings to improve readability and ranking.

Website structure and usability for Search Engines

Creating user- and search engine-friendly site architecture.
URL and permalink management.
Optimizing images and multimedia files for SEO.

Link Building and Site Authority

The basics of natural link building.
Strategies for obtaining quality backlinks.
Assessing your site's authority and how to improve it.

Monitoring and Analysis of SEO Performance

Using ranking tracking and traffic analysis tools.
Interpreting SEO data to make informed decisions.
Adjusting strategy based on results.

Long-term SEO strategy

Planning a sustainable SEO strategy.
Evolution of search engine algorithms and adaptation.
Creating an action plan to maintain and improve rankings over time.