Master the fundamentals of Marketing & Communication

The objectives:

Understand the fundamental concepts of marketing and communication.
Acquire an in-depth knowledge of the various market segmentation and consumer targeting techniques.
Learn how to develop an integrated marketing strategy using the various communication channels available.
Master the main tools for measuring and analyzing marketing performance.
Know how to craft impactful messages tailored to your target audience.
Learn how to effectively manage your brand's reputation and image on online platforms.

Requisites:

Have a computer and free access to the web.

For whom:

This course is aimed at anyone wishing to acquire key marketing and communication skills.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Fundamentals of marketing

Basic marketing concepts.
The different types of market and their analysis.
The stages of the marketing process.

Segmentation and targeting

Market segmentation techniques.
Target audience identification.
Effective targeting strategies.

Communication strategy

The different communication channels available.
The development of an integrated communication plan.
The creation of coherent, impactful messages.

Measuring and analyzing marketing performance

The main performance indicators in marketing.
Using analysis tools to evaluate campaign effectiveness.
Adjusting strategies based on the results obtained.

Persuasive communication

Persuasive techniques in marketing.
Tailoring the message to the target audience.
Creating compelling calls to action.

Online reputation management

Managing online presence and social networks.
Monitoring and e-reputation.
Resolving online reputation issues.