Mastering the fundamentals of LinkedIn

LinkedIn is a professional social network that offers many opportunities to develop your network, find jobs, and improve your online visibility.

This training aims to provide you with the knowledge and skills necessary to take full advantage of LinkedIn's features and strengthen your professional presence on this platform.

The objectives:

Understand the basics of LinkedIn and its importance in the professional context.
Create and optimize an attractive and professional LinkedIn profile.
Learn how to build and develop your network of relevant contacts.
Use search features to find professional opportunities.
Master the art of content publishing and engagement on LinkedIn.
Use LinkedIn to strengthen your personal brand and achieve your professional goals.

Requisites:

None.

For whom:

This course is designed for anyone wishing to develop their brand awareness and network via LinkedIn.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Optimizing your LinkedIn profile:

Choose an appropriate, professional profile photo.
Write a punchy, personalized summary.
Highlight your experience and skills.

Expanding your professional network

Identify relevant and strategic contacts.
Use personalized invitations to make new connections.
Participate in groups and conversations to expand your network.

Search for professional opportunities/candidates

Use search filters.
Follow influential companies and professionals in your sector.
Use job alerts to stay on top of new offers.

Content publishing and engagement

Create quality content tailored to your target audience.
Interact with the publications of other professionals.
Use hashtags and mentions to increase your visibility.

Using LinkedIn's advanced features

Use LinkedIn Premium to access additional features.
Use analytics tools to measure your impact and visibility.
Participate in online events to expand your network and knowledge.

Strengthening your personal brand

Develop your content and publishing strategy.
Use recommendations and testimonials to boost your credibility.
Create and manage a company page to promote your brand.