Mastering the art of closing

The objectives:

Understand the fundamental principles of closing and their importance in the sales process.
Master the different closing techniques adapted to each sales situation.
Learn to anticipate and effectively manage customer objections to facilitate closing.
Develop advanced communication and persuasion skills to positively influence purchasing decisions.
Acquire an in-depth knowledge of the psychological mechanisms of closing and their practical application.
Put into practice what has been learned through exercises and real-life situations.

Requisites:

None.

For whom:

This training is for anyone who wants to perform in business development.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

The fundamentals of closing

The basics of the sales process and the importance of closing
The different types of closing and their specific applications
The characteristics of a successful closer

Advanced closing techniques

The progressive closing approach
The assumed alternative technique
Using storytelling to convince and close

Managing objections and sales resistance

Identifying common objections and underlying reasons
Techniques for preventing objections and handling them constructively
Overcoming sales resistance with empathy and persuasion

Communication and persuasion

The keys to effective sales communication
The art of asking the right questions to facilitate closing
The principles of persuasion and influence in the closing process

Psychology of closing

Understanding the psychological mechanisms involved in making buying decisions
Using the psychology of persuasion to create a sense of urgency
Adapting your approach according to different customer profiles

Practical application and role-playing

Practical sales situation exercises
Analysis of concrete cases and exchange of experiences
Recap of key lessons and actions to implement