Mastering the 6 stages of a sale

The objectives:

In-depth understanding of the 6 fundamental stages of a successful sale.
Acquire the skills needed to manage each stage strategically and appropriately.
Learn to identify customer needs and motivations in order to propose customized solutions.
Develop communication and persuasion techniques to positively influence purchasing decisions.
Master the art of handling customer objections and resistance in a professional and convincing manner.
Know how to close sales effectively and maintain lasting relationships with customers.

Requisites:

None.

For whom:

This training course is designed for anyone who wants to be involved in commercial relations.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Step 1: Preparation

Identify potential prospects and establish clear sales objectives.
Collect information about the market and competitors.
Prepare strong sales arguments and answers to likely objections.

Step 2: Welcome

Create a positive, welcoming first impression.
Establish rapport with customers to foster trust.
Use active listening skills to understand customer needs.

Step 3: Discovery

Ask relevant questions to discover the customer's needs.
Identify the customer's needs and priorities.
Use questioning techniques to explore in depth.

Step 4: Argumentation

Present products or services persuasively.
Promote specific benefits that meet the customer's needs.
Use social proof and testimonials to reinforce credibility.

Step 5: Handling Objections

Identify and anticipate common objections.
Refute objections with convincing arguments.
Use reassurance to allay customer concerns.

Step 6: Conclusion

Use effective sales closing techniques.
Guide the customer toward the purchase decision.
Ensure appropriate follow-up to strengthen customer loyalty.

Practical Exercises

Participate in practical exercises specific to each stage of sales to apply the concepts and techniques taught.
Work in groups to solve simulated sales problems and share best practices.
Receive constructive feedback from trainers and other participants to improve your skills in real time.