Mastering Google My business

The objectives:

Understand the benefits of Google My Business for your business.
Create and optimize a complete Google My Business profile.
Master the management of reviews and comments.
Improve the visibility of your business in local search results.
Use advanced features such as publications and statistics.
Establish an effective strategy to boost the growth of your business through Google My Business.

Requisites:

No technical prerequisites are required.

For whom:

This course is aimed at business owners, marketing managers, digital marketing professionals and anyone wishing to improve their company's visibility online.

Methods involved:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Creating a Google My Business Profile

Creating your Google My Business account
Entering and verifying basic information
Add high-quality images and videos

Optimization of Google My Business Profile

Optimizing categories and attributes
Editing a captivating description
Adding opening hours and precise contact details

Managing Reviews and Comments

Respond to reviews and comments professionally
Manage negative and positive reviews proactively
Encourage customers to leave genuine reviews

Improving Local Visibility

Understanding how local search works
Use local keywords to increase visibility
Manage multiple Google My Business listings (if applicable)

Using Advanced Features

Creating and planning attractive publications
Analyzing statistics to make informed decisions
Using special offers and events

Developing a Growth Strategy

Developing a content strategy to maintain engagement
Encouraging customers to share their experience
Measuring the success of your Google My Business presence