Mastering and challenging marketing and sales approaches

The objectives:

Understand the fundamentals of marketing and sales.
Evaluate and challenge traditional approaches.
Develop skills in digital marketing and sales automation.
Create marketing and sales strategies tailored to your business.
Measure and analyze the effectiveness of your marketing efforts.
Adapt your practices to remain competitive in a changing environment.

Requisites:

A basic understanding of marketing or sales is an asset.

For whom:

This course is open to all professionals wishing to improve their marketing and sales skills.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Foundations of Marketing and Sales

Understanding the role of marketing and sales in the company.
The principles of the marketing mix (4P) and the sales process.
Alignment between marketing and sales.

Challenging Traditional Approaches

Identifying obsolete and ineffective practices.
Current trends in marketing and sales.
Strategies for adaptation and differentiation.

Digital Marketing and Sales Automation

Digital marketing tools and channels.
Automating sales and marketing processes.
Creating an effective online presence.

Creating Innovative Marketing and Sales Strategies

Defining your unique value proposition.
Creating personas and customer journeys.
Developing targeted marketing campaigns.

Measuring and Analyzing Marketing Effectiveness

Key performance indicators (KPIs)
Analyzing data to make informed decisions.
Optimizing marketing campaigns.

Adapting and Maintaining Competitiveness

Anticipating changes in the marketing environment.
Marketing and sales agility.
Continuous innovation to stay ahead of the competition.