Managing e-reputation to boost competitiveness

The objectives:

Learn the fundamental concepts related to e-reputation, including benefits and risks.
Analyze your current online presence and identify areas for improvement.
Master techniques for optimizing and controlling your image on social media platforms.
Learn how to manage customer reviews and respond constructively to negative comments.
Develop strategies to create and promote positive content about yourself.
Develop an e-reputation management plan to maintain a positive image over time.

Requisites:

None.

For whom:

This course is aimed at entrepreneurs and digital marketing professionals wishing to understand and improve their e-reputation. It is suitable for all skill levels, from beginners to experts.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Fundamentals of E-reputation

Evolution of the digital landscape.
Importance of e-reputation.
Impacts on personal and professional life.

Online Presence Assessment

Online presence audit.
Analysis of search results.
Identification of risk areas.

Social Media Management

Creating a professional profile.
Effective posting strategies.
Responding to comments and messages.

Online Reviews Management

Managing reviews on popular platforms.
Responding to negative comments.
Encouraging positive reviews.

Creation of Positive Content

Development of quality content.
Optimization for search engines.
Promotion of content on social media.

Long-term strategy

Planning an ongoing management strategy.
Monitoring e-reputation.
Constant adjustments and improvements.