Perfecting customer loyalty: effective strategies

The objectives:

Customer Experience : Detect changes in customer demands
The notion of "personalized service": adapt your behavior to the profile of your interlocutors
Develop skills in active listening and understanding customer needs.
Create personalized loyalty programs to strengthen relationships.

Requisites:

A basic knowledge of sales techniques would be beneficial to grasp this training.

For whom:

Anyone who interacts with customers and wishes to acquire basic customer relations skills.

Methods involved:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Customer Loyalty Foundations

Introduction to customer loyalty and its impact.
Understanding customer needs and expectations.
Creating a customer-centric culture.

Loyalty strategies

Customer segmentation techniques.
Develop loyalty programs.
Personalize offers and benefits for customers.

Customer Relationship Management

Active listening and effective communication with customers.
Management of returns and complaints.
Use of feedback for continuous improvement.

Creating Brand Ambassadors

Make your customers your brand ambassadors.
Sponsorship and referral programs.
Manage online reputation and customer testimonials.

Loyalty and Satisfaction Measurement

Key performance indicators in customer loyalty.
Collection and analysis of customer data.
Evaluation of customer satisfaction and necessary adjustments.

Practical case studies

Analysis of successful loyalty case studies.
Creation of customized loyalty plans.
Practice of customer relationship management techniques.