Perfecting emailing automation

The objectives:

Learn how to use the main automation platforms to manage your campaigns effectively
Discover how to segment your subscriber lists for optimal personalization
Learn how to create sophisticated workflows for targeted campaigns
Improve the deliverability of your emails by avoiding spam filters
Use data to improve your campaigns and achieve your goals
Explore real-life examples of successful automation

The prerequisites:

Basic knowledge of email marketing and access to automation tools is recommended.

For whom:

This training course is aimed at marketing professionals, entrepreneurs, communications managers and anyone wishing to improve their mastery of email automation to drive business growth.

Methods involved:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

L'Emailing Automation

Strategic campaign planning
Creation of subscriber lists
Email personalization

Advanced use of Automation Tools

Exploring the main platforms
Automating responses to behavior
Integrating CRM and external data

Segmenting for Better Targeting

Principles of segmentation
Behavioral segmentation
Dynamic content personalization

Workflows and Advanced Automation

Designing complex workflows
Scenario management
Customer lifecycle automation

Deliverability and Anti-Spam

Deliverability factors
Anti-spam practices
Testing and optimization

Analysis and Optimization

Measuring results
Analyzing data
Strategic and iterative adjustments