Implementing a social media strategy

The objectives:

Understand the basics of social media and its role in overall corporate strategy.
Learn how to create engaging content and effectively manage social platforms.
Master techniques for measuring performance and analyzing data on social media.
Develop specific strategies for different social platforms.
Develop a social media crisis management plan.
Create reports and key performance indicators (KPIs) to evaluate the success of your strategy.

Requisites:

No prior experience is required to take part in this training course. It is open to anyone wishing to develop their social media strategy management skills.

For whom:

This course is aimed at marketing professionals, communications managers, entrepreneurs and anyone who wants to improve their online presence and leverage social media to achieve their business goals.

Methods mobilized:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Foundations of Social Media

Understanding the major social platforms.
Creating an effective content strategy.
The basics of online community management.

Social Platform Management

Creating professional profiles.
Content planning and scheduling.
Managing interactions with subscribers.

Performance Measurement

Setting objectives and KPIs.
Social media analysis tools.
Interpreting data to improve strategy.

Strategies by Platform

Facebook, Instagram, X, LinkedIn, etc...
Customize strategy for each platform.
Social media advertising.

Crisis Management

Identifying potential crisis situations.
Planning crisis response.
Managing negative feedback and reputation issues.

Reporting and Evaluation

Creating performance reports.
Adjusting strategy based on results.
Measuring social media return on investment (ROI).