Formulating an effective social media strategy

The objectives:

Understand the basics of social media strategy and its importance in today's marketing landscape.
Learn how to define clear, achievable goals for your social media strategy.
Explore the different social media platforms and understand how to choose the ones that best suit your business.
Acquire the skills needed to create attractive and engaging content for social media.
Learn how to measure and evaluate the effectiveness of your social media strategy using key performance indicators (KPIs).
Develop skills in crisis management and responding to negative comments on social media.

Requisites:

None.

For whom:

This training course is for anyone wishing to formalize a social media strategy.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Understanding the basics of Social Media strategy

Definition and importance of social media strategy
Analysis of target audience and business objectives
Study current social media trends

Defining clear, achievable objectives

Identifying specific goals for your business
Establishing success metrics to evaluate your strategy
Aligning goals with your target audience

Choosing the right social media platforms

Introduction to the main social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
Evaluation of the features and benefits of each platform
Selection of the most relevant platforms for your business

Creation of attractive and engaging content

Developing an editorial line for your Social Media strategy
Creating quality content (text, images, videos)
Using tools and techniques to improve user engagement

Measuring and evaluating the effectiveness of your strategy

Introduction to key performance indicators (KPIs) for social media
Using analytical tools to measure the performance of your strategy
Analysis of results and necessary adjustments

Crisis management and response to negative comments

Identifying potential crisis situations on social media
Developing a crisis management plan to deal with negative comments
Implementing communication strategies to defuse difficult situations