Storytelling: engaging your audience

The objectives:

Understand the fundamentals of storytelling.
Master storytelling techniques to influence and persuade.
Create captivating narratives for your audience.
Apply storytelling in a variety of professional contexts.
Develop your narrative creativity.
Establish an emotional connection with your audience.

Requisites:

No formal prerequisites are required to take part in this training course.

For whom:

This training is for anyone who wants to improve their ability to tell stories convincingly, whether they work in marketing, communications, leadership or creativity.

Methods involved:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

The Fundamentals of Storytelling

The essential elements of an effective story.
Narrative structure: beginning, middle and end.
The importance of characterization.

Narrative Techniques

The power of metaphors and analogies.
Using suspense to maintain attention.
Creating a captivating narrative rhythm.

Storytelling in Practice

Applying storytelling in professional presentations.
Storytelling in marketing and advertising.
Telling stories to inspire and motivate teams.

Narrative Creativity

Stimulating creativity to come up with unique story ideas.
The art of metaphor and symbolism.
Using humor and emotion sparingly.

Contextual Adaptation

Adapting your story to the target audience.
Storytelling in social and digital media.
Managing the audience's emotional reactions.

Practice and Feedback

Practical story creation exercises.
Sharing and analyzing the stories created.
Constructive feedback to improve your storytelling skills.