Develop your visibility: techniques for perfecting your employer brand

The objectives:

Understand the basics of employer branding and its impact on recruitment.
Create an effective employer branding strategy.
Develop consistent and authentic internal communications.
Optimize the candidate experience to attract exceptional talent.
Implement performance indicators to measure the success of your employer brand.
Establish an action plan to continually strengthen your employer brand.

Requisites:

None

For whom:

This training is aimed at people working in human resources and anyone interested in developing the employer brand within their organization.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Understanding Employer Branding

The basics of employer branding
The importance of corporate culture
Current trends in recruiting

Creating an Employer Brand Strategy

Defining your employer value proposition (EVP)
Identifying effective communication channels
Developing a content and distribution plan.

Internal Communication and Coherence

Engaging employees as brand ambassadors
Communicating authentically and transparently
Avoiding inconsistencies and gaps in communication

The collaborator experience

The HR function's employee customer.
Transforming employees into ambassadors.
Establishing a fair reward system.

Optimizing the Candidate Experience

Create a memorable interview experience
Ease the application process
Personalize interactions with candidates

Measuring Employer Brand Success

Choose relevant KPIs
Collect and analyze data
Adjust strategy based on results

Action Plan and Continuous Improvement

Set short- and long-term objectives
Implement continuous improvements
Evaluate the impact of employer branding on recruitment