Developing your personal branding

The objectives:

Understand the fundamentals of personal branding and its importance in the professional world.
Identify and define your own personal brand identity.
Create an effective communication strategy to promote your personal brand.
Utilize social media and online platforms to strengthen your digital presence.
Develop communication and presentation skills to position yourself as an expert in your field.
Manage your online and offline reputation to build credibility and trust.

Requisites:

None.

For whom:

This training is for anyone who wants to boost their professional career.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Understanding the fundamentals of personal branding

Analyze the key principles of personal branding
Identify the benefits of a strong personal brand
Study success stories in different fields

Defining your own personal brand identity

Reflect on your values, passions and professional goals
Identify your unique strengths and skills
Develop a compelling personal brand statement

Creating an effective communication strategy

Defining your target audience and communication objectives
Using research tools to understand your market
Developing a communication plan incorporating key messages

Using social media and online platforms

Evaluating different social platforms to choose the most relevant ones
Creating and optimizing attractive profiles on social networks
Managing your online image and interacting with your audience

Develop communication and presentation skills

Improve your verbal and non-verbal communication skills
Prepare and present a captivating and convincing speech
Use storytelling techniques to tell your professional story

Managing your online and offline reputation

Monitoring your online presence and managing negative comments
Cultivating positive professional relationships and networking effectively
Use crisis management strategies to preserve your reputation