Develop an effective marketing and communications strategy

The objectives:

Understand the key principles of marketing and communication.
Learn how to analyze your target market and define your positioning.
Develop an integrated marketing strategy by aligning the different communication channels.
Create clear, relevant messages for your target audience.
Use measurement and analysis tools to evaluate the effectiveness of your marketing actions.
Implement impactful communication tactics to achieve your business objectives.

Requisites:

Have a computer and free access to the web.

For whom:

This training course is aimed at anyone wishing to optimize their marketing and communications performance.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Understanding Marketing Fundamentals

Introduction to marketing and its key concepts.
The importance of market segmentation and customer knowledge.
The different positioning strategies to stand out from the competition.

Market Analysis and Positioning

Methods for analyzing your target market and identifying opportunities.
Studying the competition and defining a competitive advantage.
Developing a unique and differentiating value proposition.

Integrated Marketing Strategy

The different communication channels available and their integration.
Planning and budgeting your marketing strategy.
Developing action plans for each communication channel.

Creation of Impactful Messages

Identifying the needs and motivations of your target audience.
Writing clear, impactful messages tailored to your market.
Using storytelling techniques to captivate your audience.

Measuring and Analyzing Marketing Actions

Key performance indicators (KPIs) to assess the effectiveness of your actions.
Use of analysis tools to measure return on investment (ROI).
Adjust your strategy based on the results obtained.

Persuasive Communication Tactics

The different communication tactics: advertising, public relations, social media, etc.
Choosing channels and media according to your target audience.
Creating an integrated communication plan to maximize your impact.