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Commercial path

Commercial path

Logo Alphea Academy
5 days
From €2,000 excl.
In-house on demand
Niveau Fondamental
Commercial
Présentiel / Distanciel
Share this training 4 Available session(s)
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Why choose this course?


Choose this training to master the key skills of sales and sales management, with a focus on strategy, negotiation and customer interaction. In 5 days, it offers a practical approach to excelling in sales.



Terms and conditions

The objectives:

Master effective sales techniques.
Develop communication skills adapted to the commercial context.
Understand customer relationship management strategies.
Acquire commercial negotiation skills.
Learn to manage the sales cycle effectively.
Utilize current tools and technologies to optimize sales performance.

Requisites:

None.

For whom:

This training is open to anyone looking to deepen their knowledge.

Methods used:

The program alternates theory and practice, integrating concrete cases, a participative approach, as well as role-playing and role-playing.

Evaluation:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.



The training program

Developing sales skills

Effective persuasion techniques.
Managing customer objections.
Creating and presenting a value proposition.

Communication and customer relations

Interpersonal communication and influence.
Managing conflict situations.
Active listening and understanding customer needs.

Customer relationship management strategies

Customer portfolio construction and management.
Utilization of CRM (Customer Relationship Management).
Customer follow-up and loyalty.

Commercial negotiation

Win-win negotiation strategies.
Closing techniques and sales conclusion.
Managing concessions and compromises.

Managing the sales cycle

Development of sales plans.
Sales cycle monitoring and milestone management.
Sales performance evaluation and analysis.

Using sales tools and technologies

Introduction to sales management tools.
Using social networks for business development.
Data analysis for optimizing sales strategies.



Detailed program on request with satisfaction rate
Date: 03/30/2025

4 Available session(s)
14 October 2025 20 October 2025
9h
Valence
18 November 2025 24 November 2025
9h
Valence
16 December 2025 22 December 2025
9h
Valence
13 January 2026 19 January 2026
9h
Valence
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Commercial path

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