Build an effective sales action plan

In this first part, we'll introduce the key concepts of the business action plan and its importance to a company's success.

We'll look at the different steps involved in building an effective plan, with an emphasis on aligning with overall business objectives and identifying key success factors. This introduction will enable participants to understand the challenges and benefits of a well-developed business action plan.

The objectives:

Understand the fundamentals of an effective sales action plan.
Acquire the skills to analyze the business environment and identify opportunities.
Learn how to define clear, achievable sales objectives.
Master market segmentation and targeting techniques.
Develop positioning and differentiation strategies.
Know how to develop an execution and follow-up plan to effectively implement the sales action plan.

Requisites:

None.

For whom:

This course is designed for anyone who wants to improve their sales prospecting performance.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Business environment analysis

Assessment of market trends and competitive forces.
Identification of opportunities and threats for the company.
Utilization of analytical tools such as PESTEL and SWOT analysis.

Defining business objectives

Setting SMART objectives (specific, measurable, achievable, relevant and time-defined).
Aligning objectives with the company's overall business strategy.
Setting priorities and milestones to measure progress.

Market segmentation and targeting

Identification of relevant market segments.
Analysis of the characteristics and needs of the various segments.
Selection of the most appropriate target segment for the company's offering.

Positioning and differentiation

Defining a unique value proposition.
Developing a clear positioning strategy.
Identifying competitive advantages and points of differentiation.

Implementation and follow-up plan

Definition of tactics and actions to be implemented.
Allocation of necessary resources.
Establishment of metrics and follow-up indicators to assess results.

Evaluation and adjustment of sales action plan

Monitoring performance and results.
Identifying improvements and adjustments needed.
Regularly revising the plan to adapt to market changes.