Building a compelling sales offer

The objectives:

Understand the basics of building a commercial offer.
Create a unique and compelling value proposition.
Develop a competitive pricing strategy.
Use market segmentation techniques.
Implement effective communication strategies.
Continuously evaluate and adjust your offer to meet changing market needs.

Requisites:

None.

For whom:

This training is aimed at entrepreneurs, marketing managers, product managers, sales managers, sales professionals, and anyone who wants to improve their company's sales performance.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Foundations of Commercial Offer

Introduction to building a commercial offer.
Analysis of market needs and competition.
Defining the value proposition.

Pricing strategy

Pricing approaches and their impact on profitability.
Setting competitive prices.
Managing promotions and discounts.

Market segmentation

Understanding the different market segments.
Targeting profitable segments.
Customizing the offer for each segment.

Communication and Promotion

Development of an integrated communications strategy.
Utilization of social media and online marketing.
Creation of effective advertising campaigns.

Offer Evaluation and Adjustment

Measurement of commercial offer performance.
Collection of customer comments and feedback.
Review and continuous improvement of the offer.

Practice and Case Studies

Application of learned concepts to real-life case studies.
Creation of a solid commercial offer.
Presentation and evaluation of offers created by participants.