Boost website traffic

The objectives:

Understand the fundamentals of web traffic and its impact on your online business.
Learn how to optimize your website to improve its visibility in search engines.
Discover content marketing techniques to attract and retain your target audience.
Master search engine optimization (SEO) strategies to boost your ranking in search results.
Explore the opportunities offered by social media and develop an effective online presence.
Implement pay-per-click marketing strategies to rapidly increase traffic to your website.

Requisites:

Have a computer and free access to the web.

For whom:

This training course is aimed at anyone who wants to boost their website traffic and increase their brand awareness.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Understanding the Fundamentals of Web Traffic

Analysis of the importance of web traffic for your online business.
Identification of the different sources of traffic and their respective benefits.
Evaluation of the target audience and definition of traffic objectives.

Optimizing the Website for Search Engines

Introduction to the basics of search engine optimization (SEO).
Choosing relevant keywords for your niche and strategic integration.
Optimizing your site's structure and content for better visibility in search engines.

Content Marketing to Attract and Retain Audiences

Creating an editorial calendar to plan your content.
Persuasive writing techniques and search engine optimization.
Using a variety of content formats such as blog posts, videos and infographics.

Search Engine Optimization (SEO)

Understanding search engine ranking factors.
Creating quality backlinks to increase your site's authority.
Technical optimization of your site to improve speed and user experience.

Social Media and Online Presence

Effective use of social media to promote your website.
Creating a content strategy tailored to each social platform.
Engaging with your online community and managing reputation.

Paid Marketing Strategies

Introduction to online advertising campaigns (Google Ads, Facebook Ads, etc.).
Precise targeting of your audience to maximize ROI.
Analysis of advertising performance and adjustment of campaigns for best results.