Attracting top talent through employer branding

The objectives:

Understand the fundamentals of employer branding and its impact on the recruitment process.
Identify the key elements of a strong, attractive employer brand.
Develop an effective communications strategy to promote your employer brand.
Utilize digital tools and social media to strengthen your presence as an employer.
Implement recruitment practices that reinforce your employer brand.
Evaluate the effectiveness of your employer brand and adjust your strategy accordingly.

Requisites:

None.

For whom:

This training is for anyone who wants to build a strong employer brand.

Methods used:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

Understanding the fundamentals of employer branding

The basic principles of employer branding.
The importance of employer branding in the recruitment process.
The benefits of a strong employer brand for the company.

The key elements of an attractive employer brand

Defining your value proposition as an employer.
Creating a positive, motivating corporate culture.
Highlighting the professional and personal development opportunities offered to employees.

Develop a communication strategy to promote your employer brand

Identify your target audience and preferred communication channels.
Create a clear and coherent brand message.
Use different communication media to promote your employer brand.

Strengthening your employer presence through digital tools and social media

Use social media to promote your employer brand.
Create and manage an attractive and informative website.
Use online recruitment platforms to attract the best candidates.

Recruitment practices to strengthen the employer brand

Implement a recruitment process focused on the candidate experience.
Use interview and assessment techniques tailored to the employer brand.
Involve employees in the recruitment process and the employer brand ambassador.

Evaluation and adjustment of employer brand strategy

Measuring the impact of employer branding on recruitment.
Collecting and analyzing feedback from candidates and employees.
Adapting your employer branding strategy based on the results obtained.