Initiation emailing automation

Email marketing is an essential tool in digital marketing.
This introductory course will guide you through the fundamentals of using email effectively to achieve your business goals. Discover how to create impactful campaigns and reach your target audience.

The objectives:

Understand the basics of email marketing
Create attractive and compelling email campaigns
Master emailing tools and platforms
Effectively segment your contact list
Optimize open and conversion rates
Respect data protection regulations (RGPD)

The prerequisites:

No technical prerequisites are necessary. This course is open to anyone who wants to discover or improve their email marketing skills.

For whom:

This course is aimed at marketing professionals, entrepreneurs, small business owners and anyone wishing to use emailing as an effective means of communication and promotion.

Methods involved:

Assessment:

Assessment of skills acquired during training via a questionnaire and role-playing exercises.

Access time:

From the first registrant, training can be provided within 1 month of signing the agreement.

Accessibility:

This training course is accessible to people with reduced mobility. For any other situation, please contact us to study the possibilities of adapting the training.

The Fundamentals of Email Marketing

Understanding the types of email marketing.
Creating the contact list.
Writing persuasive content.

Design of High-Performance Campaigns

Design of attractive email templates.
The art of the captivating email subject.
Integration of effective Call-to-Action (CTA).

Mastering Tools and Platforms

Use of email marketing software.
Integration of automation.
Analysis of email statistics.

Segmentation and Personalization

Segment your contact list.
Personalize messages for each segment.
Increase the relevance of your campaigns

Optimizing Conversion Rates

Techniques for increasing open rates.
Improving click-through rates.
Converting prospects into customers.

Regulatory compliance

Understanding the RGPD and its implications.
Managing consent preferences.
Avoiding questionable practices.