The 5 new trends in recruitment
Recruitment is constantly evolving. Today, it's akin to marketing. And if job-seeking candidates need to think outside the box to get noticed, companies too need to redouble their efforts to find the rare pearl. Here are 5 new trends to help you hit the mark.
Trend #1: Degrees, yes, but what else?
Gone are the days when only diplomas counted. They are still considered, but they no longer represent the grail for landing the coveted job. Diplomas are even sometimes "forgotten" in the profiles sought by companies, in favor of soft skills such as emotional intelligence, confidence or creativity. For example at IBM, about 15% of recently recruited employees have not obtained a university degree. So dig deep into your CVs!Advisory to candidates: don't panic if you don't have a bac +12! It may be thanks to your hidden talents that you'll find the job of your dreams tomorrow.
Trend #2: Think about "passive"
candidates.In the past, recruiters only cared about candidates who responded to an offer. But that was before! To land the best talent, companies need to change their strategy. And why not go out and conquer people who are already on the job? Finding them isn't difficult: all you have to do is surf to Linkedin. Not so far-fetched when you consider that many of them declare themselves "on standby". So don't forget them when recruiting. The same goes for candidates: don't hesitate to show that you're listening - you could be in for a pleasant surprise!
Trend #3: Challenge candidates
Face-to-face interviews often prove insufficient to really gauge a person. Gradually, the situational setting has emerged, which involves genuinely immersing candidates in their future professional environment, or challenging them. In some companies, candidates are invited to take part in a workshop (cooking, DIY...) with their competitors or in a escape game, as Al Hamra, a restaurant in Roubaix with the help of Pôle Emploi, or the auditing firm PwC. A quirky way to spot their team spirit or see how they react to an unusual situation. Moral: creativity is the order of the day for recruiters and recruits alike!
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Trend #4: Work on your employer brand
Recruitment these days is akin to marketing: you need to know how to sell your company to attract talent. How do you acquire a strong employer brand? By making your company widely known on social networks (via the inevitable Linkedin, Viadeo and other Facebook) and showcasing your assets. Your employees are ambassadors of choice. Therefore, work on your employer brand internally, and the payoff shouldn't be long in coming.Trend #5: Try the deferred video interview
Deferred video screening interviews are becoming increasingly common in France. Intervening between CVs and the physical meeting, they replace telephone screening and save time and efficiency. The principle: the candidate answers a series of timed questions posed by a software program in front of a camera. Canal+, for example, now recruits its trainees solely in this way. Ditto at Blablacar for new recruits.
Conclusion:
Recruitment today is in a candidate-oriented market. In other words, it's up to you, recruiters, to be original. How can you do this? By putting your creativity to work and working on your employer brand, while maintaining a focus on human relations.
You're recruiting and would like some advice? 
