“My greatest strength is this ability to seek out information where it hides , to spot the salient signals, to map an environment and a situation."

It’s hard to imagine a better way to introduce Sandra Garnier, director of Alphéa Conseil Bordeaux, based at Place de la Bourse — an emblem of commerce and the city’s economic dynamism.

In an ecosystem where the business cards are constantly being reshuffled — shifts in the wine sector , the rise of the digital economy , hiring tensions in aeronautics or construction — Sandra brings a radically different approach: combining strategic business analysis with human analysis to help leaders make sustainable decisions.

Sandra is nothing like a typical leader who reels off a résumé as proof of credibility. Her value lies elsewhere: in her ability to map complex environments and turn confusion into clear decisions.

After more than ten years at Heineken, where she led marketing and business development in the food & beverage sector, she explored other fields: banking/insurance , connected objects (IoT) , tech start-ups . This diversity gives her a 360° view of economic realities.

“I’ve worked in large groups, mid-sized companies, SMEs, start-ups. I’ve managed executives, non-executives, technical profiles. What interests me is finding the common thread and turning each context into a strategic lever.

You can’t talk HR strategy without looking at the context. Bordeaux is both one of the most attractive metropolitan areas in France ( INSEE), and a territory subject to heavy pressures: