Cuisinella and Schmidt: positive results in 2010 and bright prospects for 2011

The SALM (Société Alsacienne de Meubles) is the leading kitchen manufacturer in France and the 5th largest in Europe, with its two emblematic brands, Schmidt and Cuisinella. While design and modernityé have built the image of the brands, it is also and above all thanks to à its network of dealers, wovené throughout France but also à internationally that SALM has become n°1. Every week for the past 5 years, a new point of sale has been inauguratedé in France and/or à abroad, and SALM intends to continue its expansion à at this pace.

As the number one exporter of SALM products in France, SALM has become a major player in the French market.

As the 1st French exporter of kitchens in Europe, SALM currently produces over 550 kitchens a day. But its business goes beyond that. SALM offers functional, personalized and made-to-measure home solutions: from kitchens à to bathrooms and storage units, its brands can be found in every room of the house.

SALM is a leader in the field of home furnishing.

In 2010, Cuisinella és aim was to continue its expansion in Franceéais. This has now been achieved, as the brand has reached its objectives with the opening of 14 concessions. The Cuisinella network now comprises 178 stores in France.
For 2011, Cuisinella intends to further tighten its national network with the aim of opening 20 additional concessions.

Cuisinella imposes no entry fees or royalties à on its future dealers. What's more, à when a new Cuisinella outlet is opened, the brand offers financing on the furniture, éthus saving the dealer's capital. To give new recruits the best possible chance of success, Cuisinella offers a training program specifically tailored to the needs of candidates from all backgrounds. With 178 stores in France, Cuisinella is continuing its expansion, aiming to reach 350 points of sale à eventually.

SALM (Schmidt, Cuisinella) recruits more and more salespeople

In 2010, the SALM (Société Alsacienne de Meubles) networks procédé à a massive recruitment of 194 salespeople. At Schmidt , the number of salespeople increased from 894 in 2009 to à 1020. At Cuisinella, from 598 sellers in 2009 à 666 last yearé.
In 2011, SALM intends to continue its efforts to dévelop its sales force with the aim of achieving an average of 4 salespeople per store. To date, the average is élève à 3.7 salespeople per store.

Alphéa Conseil, cabinet partenaire et certifié de la SALM supports stores in their development, HR strategy and recruitment. For each store opening, a unique process is put in place, with a dedicated recruitment day, profiles selected and éassessed éwith the help of épersonality éassessment éand sales skills tools. Also, recruitment risk is largely minimized. This enables new stores to open under the best possible conditions.

For stores in operation, we are called uponé for increased activityé or to replace an employee. We are then able to present candidates who are operational and in tune with store expectations.

We are also in a position to offer our customers a wide range of services.

À About Cuisinella

Créée in 1992, the Cuisinella brand, with a young living positioning and 4 product lines (kitchens, bathrooms, storage, tables and chairs) today has over 178 stores in France. In 2010, Cuisinella is the second-largest kitchen brand on the French market, and has joined Schmidt à in 1st place on the notoriété spontaneousée and top-of-mind items in France on its référence market: the kitchen.

Fidèle à its signature « Des cuisines qui donnent envie », Cuisinella has established itself as a qualityéseaué, accompanying consumers both before and after the sale: personalized adviceés, help with financing, installation, électroménager, after-sales service. What's more, Cuisinella furniture comes with a 5-year warranty, and our production sites are ISO 9001 version 2000, ISO 14001 and OHSAS 18001 certified. Cuisinella is the first European kitchen furniture manufacturer to receive NF Environnement Ameublement certification.

À about Schmidt

SALM – Société Alsacienne de Meubles foundedée in 1959 – createdéé the SCHMIDT brand in 1989. SCHMIDT specializeséin customized home furnishings in the accessible high-end segment. As Franceés leading exporter to Europe (6 out of 10 kitchens exported are SCHMIDT) and Né1 on the French kitchen market, SCHMIDT stands for high-quality, yet affordable products and services. The entire SCHMIDT network comprises 431 dealers worldwide, including 152 à export.

Sources www.choisir-sa-franchise.com