Your personal branding: the asset that will make all the difference!
Your best asset? You are! Now's the time to show it off!
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A brand to stand out
Like a company, your expertise and personality form your personal brand. Gone are the days when a CV was enough! Today, social networks demand a more sophisticated strategy.
The goal? Promote your personal brand to make yourself visible in your professional environment and manage your career.
The personal branding aims to develop clear communication about your identity. What is that special something that will set you apart from your competitors and peers? What are your strengths, your areas of expertise, but above all what sets you apart!
3 steps to building your professional brand
Who are you?
Before you get started, take the time to do a personal assessment. Reflect on your past experiences, your successes and even your failures. Identify your distinctive skills and determine what you bring to the table that's unique. Make sure your career goals are aligned with this initial analysis.
How are you going to do it?
Once you've clarified your professional identity, familiarize yourself with the norms and codes of your industry. Choose the social platforms most relevant to your field (such as LinkedIn). It's crucial to focus your efforts where your industry's decision-makers and influencers are active. For example, if your industry is well represented on LinkedIn but less so on other platforms, focus on LinkedIn to develop your network.
Finally, how will you, get recognized?
A professional brand that sells
LinkedIn remains the dominant professional social network, with over 760 million users worldwide, including 19 million in France. It welcomes around three new members every second, consolidating its position as international leader.
To stay up-to-date in your industry, use tools like X formerly Twitter to share relevant information and increase your visibility. Although YouTube is no longer a social network in the strict sense of the word, it remains the second most widely used search engine, highlighting those who can demonstrate their skills through video. It's a powerful platform for showing off your expertise and personality, although this requires a considered approach.
Make your email signatures ambassadors for your personal brand too, thanks to Wisestamp. This tool allows you to direct your contacts to your publications, demonstrating your expertise and boosting your professional visibility.
A consistent professional brand
Consistency, consistency, consistency! That's the key to successful personal branding. Including in your messages.
- Pitch: Summarize your expertise in five key words.
- Storytelling: Write your biography in the first person and tell your unique story. Use a tone adapted to each social network. People love a good story, and it's a communication technique that can be worked on (brands like Apple, Melvita or the Essilor Group do it very well). Understand the art of telling great stories to create emotion and therefore interest. Give dates, state motivations for changing professions or companies, as well as decisions and events that make you who you are today.
- Veille: Share your professional news regularly and update your information online. Your reputation is built over the long term. Nothing's worse than online support that's not up to date.
In summary:
It all starts with getting to know yourself so you can get to where you want to be. Take advantage of this summer to reflect on your personal brand and take a giant step forward in your career.
