Our 6 tips for successful personal branding!

The personal branding is also called personal branding, image of brand personnelle or online reputation.

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But what exactly is this all about?

This is the way in which a person will build their "professional showcase" on social networks in order to interact with others, expand one's network, attract opportunities, and send signals to potential recruiters. This e-reputationtakes various forms by weaving itself both on social networks identified as professional such as Linkedin (or job search platforms), but also on Twitter, or through a blog or personal site.

1. Define your mission and values

Alphea Conseil's advice: Think about your past experiences and what you want to convey as an image.

2. Be consistent

Once you've marked out your mission and values, there needs to be consistency between your professional DNA and the way you interact online. Cultivate the singularity and authenticity of your profile, keeping a clear course. For example, it's hardly pertinent to express yourself on subjects outside your skills or far removed from your values. You risk expending energy unnecessarily and sending the wrong signals to your various networks.

Alphea Conseil's advice: Think before you post on social networks. Make sure your content is consistent with your personality and the image you want to project.

3. Create quality content

To showcase your professional value, what better way than to create content related to your practice, your achievements or even your convictions? Both visually and editorially, your content will have more visibility if it's polished and qualitative. The same goes for relaying a post or article produced by an external source: be sure to check sources and associate yourself with serious, researched content to maintain your credibility and establish yourself as a leader on your preferred topics.

Alphea Conseil's advice: Adopt tools to professionalize your approach, such as Canva for example.

4. Interacting with other people

A good way to enrich your personal branding is, of course, to enter into relation or maintain links with profiles in line with your missions or values. It's up to you to create bridges and meaning in your interactions. Broaden your horizons by keeping an open mind and agile without spreading yourself too thin. Certain sectors, disciplines, interests a priori different may have things to talk about! Close only the necessary doors.

Alphea Conseil's advice: Use LinkedIn, it remains the best way to connect with others in the professional world.

5. Be patient

It's by putting things in place, as we go along, that concrete effects can be observed. The payoff won't be immediate, as personal branding is a demanding, long-term job, but by being regular and serious you'll for sure be rewarded.

Alphea Conseil's advice: try yoga if you're not patient enough.

6. Build your image with Alphéa'Cademy's "Personal Branding" training

During this training, our expertise will also be put at the service of an effective strategy on your professional social networks - particularly LinkedIn - by providing you with tools to interact and create impactful, tailor-made content.