Employer branding: what candidates expect from their future employer

Back to articles | 01 May 2023 / Reading time: 3 minutes

According to statistics, 74% of leaders say they are worried about their ability to recruit new staff. That said, the expectations and aspirations of candidates and employees are perfectly identified. Several studies have been conducted on the subject. Here's what they reveal.

HR trends, Recruiter Innovation, key figures related to recruitment... Alphéa Conseil previews all the latest news!

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5 tips to attract candidates to your company

1. A pleasant and inclusive work environment

58% of employees say they are sensitive to benevolence within their work environment. More generally, employees are attentive to their well-being in the workplace. In fact, many applicants consider the Great Place to Work ranking before applying.

In addition to attracting new recruits, a pleasant working environment helps to foster loyalty among its collaborators. What's more, it has a positive effect on productivity.

2. Professional development opportunities

According to studies, the lack of internal development prospects is a frequent cause of resignation (31%). Conversely, gooddevelopment prospects professional are an argument for retaining employees and recruiting new ones.

In this context, any employer has a role to play in helping each employee progress. And that starts right from the induction period.

In other words, Alphéa Conseil helps you integrate your new talent. In particular, we check that their skills match their assignments.

3. A balance between personal and professional life

Employees are particularly demanding when it comes to their work/life balance. Expectations in this area have also increased since the health crisis.

In this case, a majority of employees want flexibility in terms of working hours. The introduction of a 4-day week will appeal to many French people. Without getting to that point, they already appreciate being able to get out earlier on Fridays.

4. Competitive salaries and benefits

According to surveys conducted, salary is the first criterion considered when choosing one job offer over another. An undervalued salary would thus be a legitimate reason for refusing a job, even if it matches one's skills. In this inflationary context, this criterion is becoming increasingly important.

Also read:

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5. A corporate culture aligned with values

Many French people are looking for a job that's in line with their values. What's more, they want a job that's meaningful. As a result, companies now need to think about the values they convey. What's more, they need to ensure that each new recruit can integrate properly within the established corporate culture.

At this level, Alphéa Conseil will help you recruit new employees with this dimension in mind.

A unique candidate approach: Alphéa Conseil supports you in your job search

Are you looking for a job? Alphéa Conseil can help you find a job that matches your skills and values. All year round, we offer job vacancies in a variety of sectors.

Find our job offers or contact our recruitment agencies throughout the country for advice!
In parallel, don't hesitate to send us an unsolicited application.