Alvic Center, the world leader in kitchen furniture, expands in France!
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The Spanish Alvic Group is rolling out its Alvic Center concept in France, with the opening of several stores. The stated objective? 20 new stores by 2023. Recruitment in prospect!
For home professionalsStore openings in the south of FranceA well-honed recruitment process
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For home professionals
Created in 1923, the Alvic family business developed from a joinery workshop, based in Spain. In 1975, the "Groupe Alvic" was created to industrialize and distribute its products worldwide : panels, fronts, hinges, worktops, kitchen furniture, bathrooms, dressing rooms... from the simplest component to standard or made-to-measure furniture, in kit form or factory-assembled. 
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It was in 2018 that the Alvic group decided to launch the "Alvic Center" concept in France, a concept already widely developed in Spain with some 30 stores. These stores are dedicated to housing professionalst: architects, decorators, property developers, sci, fitters, joiners, renovation companies, and all building craftsmen.
Each store takes the form of a 300m2 showroom displaying various kitchen, bathroom and dressing room fixtures... It also has a minimum of 500m2 of storage space. In addition, meeting spaces are available for professionals.
"Some of them come directly with their customers to choose their finishes and bring their project to life. Factory-direct prices are competitive, allowing professionals to make a better margin." |
Store openings in the south of France
After a first store in Toulouse in 2018, then in Bordeaux, in 2020, two stores will open in Montpellier and Bayonne, by the end of 2021. Guillaume de la Fuente plans to open further stores in Avignon and Perpignan in March 2022, followed by Valence, Lyon and Aix-en-Provence. The aim is to reach 20 stores by 2023, with expansion on the Côte d'Azur and along the A7.
A lot of recruiting ahead!
"We're going to consolidate, become THE network of reference for professionals, and then pursue our development in the rest of France." |
Each store operates with a multi-skilled team, made up of a branch manager, around three traveling technical sales representatives, a sales administration assistant and a warehouseman.
A well-honed recruitment process
The recruitment firm Alphéa Conseil handles the first phase of recruitment, from sourcing to shortlisting candidates, with interviews and tests. Then a second interview takes place on site with the branch manager and a third with the director Alvic Center France.
"We're looking for profiles with a passion for business, who have experience in B to C or with a professional clientele. Our employees assist professionals in creating and costing their customers' projects. Given the size of our teams, versatility is a must, and all profiles must have commercial skills." |
So, with onboarding starting two months before a store opens, each new employee receives solid training in products, work methods and tools, and then takes part in a "vis ma vie" (live my life) to make their integration a complete success.
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"We have entered into a partnership with Alphéa Conseil to support our expansion in France. Job descriptions have been drawn up, as well as induction sheets and a welcome booklet. We are currently working on career development", explains Guillaume de la Fuente, who is very satisfied with the professionalism of this support. |
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